About
Sonja Wrede, aka Rosa Macher, lives and breathes fashion—where fashion stands for beautiful, inspired clothes and accessories made by true crafts(wo)men whose energy and love of what they do infuses their creations. Sonja’s special gifts lie in intuitively understanding what looks good, in her confident grounding in that knowing, and in her ability to connect deeply and empathetically with other people.
Alongside her sound understanding of the high-end, luxury fashion world, she is profoundly down to earth, very generous, present, and non-judgemental. She seeks beauty wherever she goes, finding it in the awesomeness of nature just as much as in a beautiful bowl of pasta, a painting, a pebble, a flower, a teacup, a smile, a kind gesture, the way a place is put together, and much more.
She has crafted a professional practice helping others to find their own unique style—a journey which goes deeper than just clothes for her clients, and which often sees profound impacts on their experience of self-love, self-acceptance, and self-esteem, energetically shifting how a person carries herself, and thus how she is perceived and how she feels seen by others.
Sonja Wrede’s love of fashion started early. Her natural affinity for clothes, style, and beauty has been refined into a rich, distinctive palate through more than two decades working in the fashion field. She worked for iconic Japanese fashion label Comme des garçons / Dover Street Market in London while simultaneously completing a Bachelor of Arts degree in Textile and Clothing Management, before having her first child. After becoming a mother, Sonja developed a rich and varied practice as brand consultant for a distinct few boutiques that share her ethos and aesthetics.
Two more children later, Sonja and her partner left London for the Devon countryside to raise their young family. It was in Devon that she started her own fashion label, Rosa Macher, designing and making her own inspired creations, from cloth to finished product. Rosa Macher is named after Sonja’s maternal and paternal grandmothers and is the combination of their first and maiden names.
After giving birth to her fourth and final child, Sonja returned to working primarily as a personal stylist, online and in person, under the Rosa Macher brand.
Now living in Ibiza, Sonja is honing in on what she does best: her professional practice as a personal stylist, specialising in effortless cool. Her intuitive and connection-based approach, together with her affinity for niche brands, suppliers, and boutiques—and her ability to discover and connect with hidden gems unknown to most people outside or even inside the fashion world—ensures a unique client experience, offering profound and long-standing results.
Drawing on her varied experience living in different cities and countries and on her farther-flung travels across the world, Sonja is sensitive to the energy of places, people, and clothes. She intuitively and swiftly develops a sense for the vibe of a particular place and for the wardrobe, style, and clothing choices that would be appropriate for her clients in specific contexts, energetically and practically. Although she works solely in person, as this offers the greatest possibilities for deep connection and hands-on support for her clients, she can make herself available to visit clients worldwide and can also accompany clients on visits to high-end, niche fashion destinations around the globe.